The aging population is growing. With more people choosing not to have kids, as they get older, they need products that cater to their needs. One of them is how they open and take care of items.
Packaging for seniors requires some thought to it. In this, we’ll discuss the importance of accessibility, and also how to design packaging for those who need this.
Why Accessibility
Not every senior is going to have someone who is younger to open stuff from them. Whether it’s jars or porches, making them seamless for hands is super important.
When you provide accessibility, these customers remember. It makes them realize that you care about their well-being and their own ability to use the items that you offer. Accessibility provides them with solace that they can use the items whenever they need to.
Elements of Accessibility Packaging
When choosing packaging that’s accessible, there are a few things that you need to make sure that you have in place.
First, it needs to be easy to open. This is so that those with arthritis and joint conditions are able to open the items with ease, and without too many problems at hand. It makes things a lot easier for them as a result of these actions.
The second thing is to have text that is larger. That doesn’t mean it needs to be super huge, but big enough that, with all of these additions, they’ll be able to read everything easily.
The third thing is ergonomic designs. That way, it’s easy for them to get the product out. they don't want to struggle with getting the item out of the package.
You also want to consider other visual and physical impairments. Having braille on there for example might be a good addition to accessibility. This is a consideration that a lot of people are starting to use, especially when compared to other companies and how they put these items together.
Benefits of Being Accessible
If you offer an accessible package, people will be able to use it more.
This convenience plays a huge part in the overall benefits of a person’s ability to create and build the best packaging that you can. with convenience, it offers a better, more sound peace of mind for a customer.
The other benefit is that it fosters independence for those who are older. If you’re able to give them something that they can properly take care of and use, then they’ll feel better about using it. they don’t need to use scissors or other sharp objects to get this open, but they just, open it as they can.
Other Considerations
Sure accessibility is great, but you do need to factor in a couple of different considerations as well.
The first is costs. These do cost money, and it can add up with time. You might have a great idea for your packaging, but it costs too much for you to use. You want to make sure that the balance of the costs and the product itself are factored in.
The other thing is sustainability. A popular word amongst many, when you are sustainable, you get more customers. Offering a more sustainable alternative is the end goal, but it can be a challenge when you are trying to be convenient.
Overall, when you have packaging for the aging populations, offering a product that’s easy to use is important. The focus of accessibility isn’t good for just one type of customer though. you’re able to build more trust and excitement for other customers, and in turn, you will be able to offer functional, stylish packaging they will enjoy.
