Custom Gift Boxes: Elevating the Customer Experience

Aesthetics and visually attractive elements have always been a huge part of marketing for any brand or business. In the age of online shopping, Etsy stores, and online pop-up boutiques there has never been a time where marketing is so important. Custom packaging is something people may overlook, but it can be something that leaves a profound effect on consumers. Plain brown boxes are very boring and impersonable. They send the message that this package is one in hundreds that were sent out and we just want to get the job done as quickly and efficiently as possible. 

Now a days consumers want an experience when they receive their products. They want something that they can post to social media. Using custom packaging for your brand gives the consumer a visually pleasing presentation. This also promotes your brand before the package is even open. There are so many ways to customize your packaging to elevate the experience of your customers. Mailer boxes can be designed in many ways, and they are easy to pack and send out. Adding designs and logos makes the package stand out. 

Designs and logos can also be added to the inside of the box, making the “opening” of the box a fun experience. These boxes can also be stuffed with products and leave room for fun ways to thank you customer for their purchase. Adding stickers, cards, thank you notes, or even small bonus gifts are all ways to add to the experience of your customer. These tactics also promote word of mouth marketing. When your customer receives their package from you and they don’t want to throw it away, you have accomplished an elevated customer experience. 

Smooth and hard packaging is another option when packing your products. Harder and more rigid packaging can give the high-quality effect to your products. Some of the largest high end fashion brands in the world use very minimal design on their packaging but ensure the packaging itself is sleek and high quality. This becomes linked to the quality of the product. Most people can identify high end packaging when they see it and immediately know the brand. Hard, sleek cases can be used for various products, and most people will never get rid of this packaging. It can be used for other things, or customers will keep their items stored in this original packaging. This is also an excellent way to re-market your brand over and over because every time your customer pulls out this packaging, your brand is being exposed over and over. 

Packaging is the first thing consumers see when they receive your products. Making a good first impression will always be important in any business. More importantly, if you can make unpackaging your products a memorable experience, you will get repeat customers. Those customers will share your products with friends and post them on social media, and the marketing will do itself. Packaging may be overlooked by some, but the smartest brands know that the packaging is the first step in elevating the customer experience.