Bespoke e-commerce packaging is one of the options you can consider if you want to make more sales. If you are an e-commerce business, you have to be ready to grab every opportunity you can to stand out and gain an advantage.
Today, customers care about brands more than ever. They want to know brand stories they can share with others. That is why e-commerce businesses are realizing the importance of bespoke packaging designs.
E-commerce packaging is not just about using a cardboard box to package your products. It can help you represent your values, message, and creativity. Below, we will discuss some design elements you should consider when creating a bespoke e-commerce packaging design. It is all about making the right choices to attract more customers and enhance profits.
Choosing the right images
People want to look at meaningful and interesting designs. When it comes to designing product packaging, you can add your business logo, but that’s not everything that can attract more customers. You have to use other imagery that represents your business. That is why it is necessary to take some time to design images that are right for your brand.
Considering the right colors
One of the most powerful marketing tools is the right color combination on your product packaging and other advertising mediums. While designing your e-commerce packaging, make sure to take some time to decide colors to use. Finding the right palette can attract your audience in the best possible way. It can help convey your company values effectively.
De-cluttering e-commerce packaging
Cluttering e-commerce packaging is one of the gravest mistakes sometimes. Cramming too much unnecessary void-fill in packaging boxes will do more harm than good to your business. With minimalism becoming a more popular concept, it has become necessary to use void-fill in an amount that is necessary to ensure your product safety. This practice will present your brand as a more responsible business that believes in applying careful calculations and measurements.
A de-cluttered packaging design makes the product look luxurious without adding too many bold colors and sparkles. You can look at the iPhone packaging. Apple doesn’t use too many colors. Yet, it manages to make its products stand out in a crowd of other products.
Reusability
E-commerce packaging also up for another task: reusability. With the number of products being shipped to consumers increasing exponentially, companies have to make sure that their packaging materials do not contribute to overfilling landfills. Since today’s consumer is also more aware of the environmental impact of packaging wastes, you cannot take any chances with low-quality product packaging. High-quality packaging materials remain fit for reuse, which can help reduce the amount of packaging heading to landfills and recycling units. You can also develop product packaging in a specific way to make it contribute to the home organization or other household purposes. That will make your brand an even more preferable service among your customers.
If you are convinced about using bespoke product packaging for your e-commerce products, the best way is to speak to your packaging vendor to know practical solutions.
