Ergonomic packaging is a growing trend because a lot of brands are realizing the importance of accessibility. Accessibility is critical for a brand’s success. After all, you don’t want to be known as that brand that doesn’t make the packaging easy for people to open, or not good for those who have issues with dexterity.
Focusing on ease of use for your customers is so important, and with user friendly packaging growing, you’ll be able to bolster customer satisfaction and overall brand loyalty on all fronts.
Packaging that’s Easy to handle
You want to make the packaging that’s accessible for customers. What this means is that you have packaging that’s easy for you to handle, open, and even store too, which is especially good for the elderly and the differently-abled customers.
If you make the packaging a nightmare to open, then they’ll have to get scissors, or ask someone else, deterring the customer experience. Older people might not have the means to open this themselves.
Having tape that’s easy to rip, or closures that are simple to open definitely help. Push and twist openings should be easy. You also should consider how tight the seals are, and change them as necessary if you know someone is differently-abled.
Considerations for Ergonomic packaging
When you’re building this type of packaging, you need to think of a few things
The first is grip, because some customers may struggle with opening items otherwise. making it easy to grip and twist matters, because they’ll be able to do something with this.
The same goes for being easy to handle. If the bottle is opened with a little bit of effort, that’s much better than having to run it under hot water, potentially burning yourself, or needing knives or other equipment just to open it.
The same goes for handling. You want it to be easy to carry. Don’t overload the package and make it too heavy for easy handling, but instead, make it simple enough for opening and closing over time.
The same goes for storing as well. you want to make sure it’s easy to store, and doesn’t require too much work.
Your opening mechanisms and closing mechanisms should always be easy, but also bear in mind that you should not make them child-friendly if it’s a medical product or even a chemical. Overall, you want to make this easy and usable for the packaging design, and really enhance the usage in its own way.
The benefits and Drawbacks
There are tons of benefits to making stuff ergonomic. First, it improves the customer experience because they’ll be able to trust you when you make a packaging experience that’s useful to them. they don’t have to feel like they’re not considered or left out.
It also broadens market reach. Catering to diversity is good in the packaging world, because it opens up a new audience, while still keeping the original. And plus, there’s a lot of original customers that like it when things are easier.
The biggest challenge is to balance the usability with constraints on material, branding and the environment. Make sure you’re making it easy, but not at the cost of it being too much money with time.
But, accessibility in packaging is utterly magical. People love it, and you’re going to open up the world to a wide array of audiences, and make it easier not just for the packaging that’s there, and to make it accessible, but also to ensure that there is better customer feedback, and repeat purchases that will happen as a result of this.
